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About the Project
We were tasked by Zodiac Perfume, a unique and artisanal line of celestial-inspired fine fragrances, to create the packaging design for their new line of men's products, including the Dark Side Man Collection and Mariner Man Collection. In addition, they needed packaging materials for their men's washroom essentials, including glass bottles, plastic spray bottles, recycled cardboard box covers, and glass jars.
Project Vision
Zodiac Perfume is all about capturing the romance and energy of the stars in their fragrance collections. With each perfume reflecting the emotion and season of its sign, the brand encourages customers to be inspired by the mystery of the universe and set the direction of their day with the power of fragrance. Their new line of men's products seeks to extend this vision to a broader audience and provide men with high-quality, celestial-inspired essentials that enhance their daily routine.
Project Challenges
Our main challenge was creating a packaging design that captured the unique essence of Zodiac Perfume's brand while distinguishing the men's line from the existing women's collection. Additionally, the packaging needed to be functional and aesthetically pleasing, as it would be used for fragrance bottles and men's washroom essentials like aftershave and glass containers for cotton balls.
Project Delivered
We delivered packaging designs that perfectly captured the brand vision of Zodiac Perfume while also distinguishing the men's line from the women's collection. Custom font and color choices, including shades of golden brown and blue as highlights, created a cohesive and sophisticated look for the men's line while maintaining the brand's celestial-inspired theme. The result was a stunning and functional packaging design that showcased Zodiac Perfume's commitment to high-quality and unique products.