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About the Project
The JUICY brand approached us to create the packaging design for Juicy Fruit Drink's new line of products, including Orange Crush sparkling antioxidant Infusion drink in 330ml cans. The company wanted to stand out in the competitive soda and orange juice brands market.
Project Vision
Juicy Fruit Drink's new product line offers a refreshing and healthy alternative to high-sugar sodas and artificial fruit juices. With our help, they wanted to create a packaging design that conveyed the message of a natural, healthy drink while also looking eye-catching, refreshing, and appealing to customers aged 12-60
Project Challenges
One of the biggest challenges in designing the packaging for Juicy Fruit Drink's new line was to create a design that would stand out on the shelves amidst other soda and juice brands. Additionally, the packaging needed to convey the product's natural and healthy qualities while still looking fresh and modern for both the age groups provided to us as the target market.
Project Delivered
We designed a sleek, refreshing, and modern packaging design for Juicy Fruit Drink's new line of products. The packaging design features a custom font family in orange and black against a bright white and orange gradient background, with hints of green and yellow for contrast. The client loved the resulting packaging design, and the initial beta testing cohort gave a 90% positive response. We hope this new design will help Juicy Fruit Drink's new product line gain more visibility and attract customers.