The art of designing a visually appealing and effective website in terms of conversion is certainly not a difficult task if you know the following basics that we are going to discuss in this blow. Read the following factors to find out!
The UVP
Firstly, it is imperative to remember while designing your website to focus on your unique value proposition (UVP) to fuel conversions. So what is it?
It is a statement that clearly differentiates you from your competition and conveys why customers should choose you over competitors. Ensuring that your UVP is prominently featured on your website (we recommend it on the Homepage) can help you stand out and ensure that potential customers know why they should buy from or do business with you.
The Navigation Structure
When users visit your website via direct, organic and paid search, it is imperative to find what they are looking for within the first 4-5 seconds. It is very frustrating for a user to navigate a website with a bad menu structure and links that take them to dead pages. Focus on your navigation menu structure and review all the landing page links properly, reflecting the categories of products or services you offer.
Call To Action and Auto-fill
Apart from having clear navigation, it's also crucial to include a dedicated contact form and a call-to-action (CTA) button. This allows visitors to easily get in contact with you or take the desired action. Make sure that your CTA is visible and easy to locate on your website so users can quickly find it without getting frustrated.
The goal – "CONVERSION," is all about your user taking action on the website. It could be something as simple as signing up for a newsletter or making a purchase. So, make it easy for them. For example, ensure that contact information and payment methods are clearly visible, and that any forms are easy to fill out. Focusing on making such changes that invite users to take action will surely increase the chances of your leads converting to customers.
Mobile Responsiveness
Do you use a smartphone to browse websites? Assume that all your users will also browse your business website via smartphone. This is why you need to optimize your website for mobile devices. This means ensuring that images, videos, and other content loads quickly on a smaller screen and that menus and buttons are easy for mobile users.
Show Customer Reviews or Testimonials
If you are a new business, you may not have these. But if you have some reviews or testimonials, even verbal ones, take consent from those users and add them to your website. It is a brilliant way to build trust with new potential customers. Adding these to your website can help to give visitors the confidence they need to convert into customers.
Add Security Features and Display them On the Website
Ensuring your website is secure and safe from hackers or malicious attacks are also incredibly important. This means installing an SSL certificate and ensuring that you're using the latest security protocols to protect your website. You can show all the security features in the footer. Additionally, it's a good idea to include a privacy policy page, so visitors know how their data is being used.
On-Page Optimization
Optimizing your website for search engine optimization (SEO) is another key step to creating a website that converts. This means taking steps such as including relevant keywords, writing high-quality content and ensuring that your website is fast and secure. SEO can help bring more visitors to your website and ensure it shows up when users search for relevant content.
Analyse and Enhance Overall User-Experience
Another important factor to consider is making sure that visitors have a good user experience on your website. You must continually test and refine your website to ensure it's as effective as possible. This means analyzing website speed, and user behavior, identifying areas of improvement and making necessary changes to enhance the user experience and increase conversions.
FAQs
Q: What should be my website speed to improve the chances of conversion?
A: The optimal speed is somewhere between 0 to 5 seconds. Anything more than that can cause a bad user experience and increase the chances of a high bounce rate.
Q: Should I include pricing information on my website?
A: It depends on your business and industry. If you are in a highly competitive market and want to win customers on pricing, then you should. However, in some cases, it is better to leave pricing off the website and ask users to contact you for a quote.
Leave a Comment: